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Rich Associates Real Estate is a boutique real estate brokerage operating in NYC and Miami. During her 17-year association with The Corcoran Group and Douglas Elliman, RARE CEO and founder Denice Rich began to realize she could serve her clients more efficiently if freed from the constraints of working within a large brokerage.


Big business experience combined with the flexibility and personal touch of a small brokerage... now that's an uncommon approach to real estate.


Click Here to Read More about Denice Rich & Rich Associates Real Estate!


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Welcome to RARE

After 17 years of working with large firms, Denice founded Rich Associates Real Estate in March 2011 based on the conviction she could serve her clients better working independently.

As her own boss, Denice is not restricted by corporate policies, bureaucracy, and mandatory quotas. Instead, her only obligation is serving her clients in the best way possible. Freed from the traditional corporate policy and fee structure, RARE can offer traditional full-service transactions or segmented services individually such as qualifying buyers and preparing board packages.

After nearly two years of business, Denice was proven correct. She closed several deals during this period that would have certainly fallen through without the added flexibility she gained when she founded RARE. Being her own boss allows Denice to serve you better than any agent operating within the restrictions of a large firm's policies.

Throughout her career, buyers, sellers, attorneys, and colleagues have complimented Denice on her expertise and professionalism (click here to view testimonials).

Denice goes beyond the technical aspects of a purchase or sale, and helps her buyers and sellers with issues peripheral to the transaction such as finding and managing contractors, offering creative and practical design ideas, and managing the always-stressful process of moving.

Overall, when working with Denice you gain not only an expert broker, but a lifetime resource you can turn to in the future for advice, help, and guidance, whether it's real estate related or not.

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